Quick answer: Use TikTok to test product angles and creative hooks, then send qualified traffic to an Amazon listing that has clear proof, accurate claims, and reliable fulfillment. Track each experiment instead of chasing views alone.
Promotional marketing on social media is no stranger, with channels ranging from the original Facebook to Instagram to today’s TikTok, to help brands target their audience and expand brand awareness.
Compared to other early social media giants like Twitter, Instagram, and Facebook, TikTok is in its infancy but has a staggering 800 million users! With 50% of users under the age of 34 worldwide and growing, there is a huge opportunity in this huge user base.
At present, from the development trend of Tiktok, and the fan portrait at this stage. Tiktok for an e-commerce business is a piece of traffic cake, who join earlier to who is likely to eat the most cake. Well worth a try to promote and sell on TikTok.
According to data analysis, TikTok’s marketing promotion degree has gradually increased, the following we look at a set of data information.
(1) As of the beginning of this month, TikTok has about 800 million active customers per month.
(2) TikTok worldwide registrations are brand new boosted 2 billion times, and in the first quarter of Q1 2020, registrations did 310 million times, a good yes quarter so far.
(3) The average time spent on TikTok per customer is about 52 minutes, and the frequency of opening TikTok is 8 times per day.
(4) Social network weblebrities are gradually building paid content on TikTok with an average value of $500.
(5) 60% of TikTok customers are women and 40% are men. 60% are between 16-25 years old and 26% are between 25-44 years old. If your target customers are young people, then TikTok is one of the e-commerce platforms you can’t miss, even if it’s not appropriate for everyone’s products, it’s also a total traffic medium that we must focus on, and rationalize the layout.
Currently, the best way to play TikTok is through ads combined with the independent online shop to cash in.
Why do you want to combine TikTok with an independent station?
Why? Because: traffic.
For brands, especially those targeting a younger generation, recognizing the marketing potential of TikTok is critical. Today, let’s take a look at what are the new trends of TikTok in 2022.
2.1 More brands, influencers on TikTok
As the number of TikTok users grows, so does the number of celebrities on the platform. Users will make more and better videos, and TikTok’s content area will become more diverse. According to a survey by Tribe Dynamics, 35% of influencers said they started using TikTok more frequently in the past year.
The commercialization of TikTok has accelerated, and many brands have already tasted the sweetness of TikTok marketing, even beyond the import of traffic. The number of brands marketing on TikTok is expected to grow significantly this year. Especially for brands targeting Generation Z or millennials.
2.2 Branded hashtag challenges will be more popular on TikTok
OPPO’s TikTok textbook marketing in 2019. The #LightUpF11Pro challenge, was the first brand campaign launched by the OPPO brand on TikTok. It was very successful in helping OPPO to open up the F11 Pro market among the youth community in Malaysia. In just 6 days, the video under the topic was viewed more than 6 million times.
Brands are increasingly focusing on campaigns with themed hashtag challenges and want to create challenges that appeal to their target audience. To face the brand hashtag challenge, brand merchants first plan a corresponding campaign theme in response to the TikTok trend. Then create a hashtag and collaborate with influential creators to place brand or product keywords in the video copy, @brand official number, and add the hashtag “#”, etc., to expand the brand’s reach to TikTok users and attract more potential consumers.
2.3 Social commerce will become more common on TikTok
TikTok’s Hashtag Challenge Plus enables brands to set sponsored hashtag challenges. TikTok users post their videos using a specified product or doing something else related to a marketing campaign. The difference between this challenge and a regular hashtag challenge is that Hashtag Challenge Plus adds a shoppable component to the hashtag. The application includes a tab where users can purchase products from TikTok.
TikTok also announced a partnership with Shopify last year, which will make it easier for Shopify sellers to reach TikTok’s younger audience. With the new TikTok channel app installed, Shopify brands can create, run and optimize their TikTok campaigns directly from their Shopify dashboard. Sellers can create native, shareable content that will convert their products into In-Feed video ads. This has been followed by a partnership with Walmart to launch a live shopping cart feature, and TikTok is gradually moving forward with commercialization.
2.4 Quality original content will become an important yardstick for sellers to attract a conversion gap
The era of carrying has passed, TikTok at this stage has no shortage of users and traffic, but still lacks quality original content. Quality content is the first driver of traffic and will be seen more clearly in the future in the gap between brand sellers to attract traffic conversion.
Last October hot chocolate bomb became an e-commerce search buzzword. And the term was the very food that became popular on TikTok. In November, the video under the hot chocolate bomb tag had 41.1 million views on TikTok.
This demonstrates the ability of TikTok’s fire-based distribution to help a category quickly increase its buzz in a short period. So all brand sellers have to do is create quality original content, softly incorporate a popular product category into the video, get accurate traffic from TikTok and lead it to purchase.
2.5 TikTok shop may become the next important traffic pool for online sellers
The launch of the TikTok mini-store is beneficial to both the branding of products and the long-term stable development of TikTok. Compared with the TikTok users to the independent site, Amazon, and other external links to buy. The way to lead to the TikTok store for purchase will be easier, and can significantly reduce user churn.
I believe that in the near future, the TikTok shop will be officially launched in the world. With the launch of this feature, it will also attract many domestic sellers to station and cultivate their own TikTok private domain traffic. So now the entry of TikTok, for e-commerce sellers, brands to the sea is a very important opportunity.
2.6 User-generated content on TikTok can help businesses spark marketing
User-generated content (UGC) is becoming increasingly valuable to many brands on most social networking sites. For brands, it can be a challenge to constantly produce fresh content. If they can benefit from content created by others, then this will make it easier for them to post.
User-generated content is any type of content created by fans or customers for a brand. With TikTok videos, for example, brands can use UGC to turn customers and supporters into brand advocates. So it is recommended that brands next encourage customers to create and share videos on their TikTok using their products (preferably using branded hashtags).
The trends of TikTok show that there is great potential for the future. It is a race against time for e-commerce sellers to join the TikTok circuit. The early entry of sellers sets the stage for later, selling marketing products on TikTok and taking a piece of TikTok’s blue sea of pie.
In the next article, we will share some ideas and steps about how to increase Amazon sales with TikTok.
Connect content to operations
Align campaign demand with your ecommerce supply chain and verify supplier capacity before scaling ads.
