Quick answer: Use TikTok to test creative angles and audience response, then send qualified traffic to an accurate Amazon listing with reliable stock, reviews, and delivery.
In 2016, ByteDance created an app called Jitterbug, which was initially launched only in the Chinese market. The app was then renamed TikTok to gain international reach. TikTok has become a major player in social media, with brands large and small taking notice. TikTok has also attracted the attention of many celebrities and influential fans, making TikTok the latest medium for branding and sales.
Within a year, it has generated over 100 million users worldwide. Along with the rise of Shake Tok to the sea, as the leading role of domestic apps in the global market, this has certainly added new possibilities and directions on the road to the sea for eCommerce sellers.
So far, the development of TikTok in overseas markets is obvious to all. And many sellers have developed the idea of using TikTok to attract traffic. But before operating TikTok, be sure to be prepared. Although the current form of TikTok with goods is limited to hanging links or leading to private domain conversion, a more convenient way or small yellow car is also a TikTok shop. The current small yellow car open countries are Indonesia and the United Kingdom. In the following we look at some data, that will bring some new inspiration to cross-border sellers to do TikTok!
1. TikTok audience group
TikTok in the UK is no less popular than in other countries, more than 80% of users under the age of 25 will open once a day. TikTok’s largest user base is 18-24-year-old users, accounting for 42%. Followed by 13-17-year-old users, accounting for 27% of total users. 18 to 24 years old in this age group are the most frequent. Multiple openings on the male multiple openings TikTok short videos are all about audio and visuals, which has driven the popularity of music clip formats such as Lip-sync. Men are drawn to sports-related content, while women are more likely to watch videos related to beauty and shopping
2. What is the appeal of TikTok?
Teenagers are quickly becoming hooked on TikTok, but for older generations, there may be some confusion. It is primarily used to view and create videos that can be uploaded, created within the app through user tools, and shared on other social media sites. Users can also play around with visual filters, time effects, split screens, green screens, stickers, GIFs, emojis, and other interesting creative effects.
Users can add music from the app’s extensive library and integrate with Apple Music, interact with other users, search for content via themed tags, add friends, and more. Especially for younger audiences, there’s lip-syncing, dancing, comedy, TikTok challenges, duets, and never-ending entertainment.
Looking at the demographics of TikTok in the US, we have collected the following data.
-46 million app installs worldwide in 2019, 6% of which are in the US.
-About 60% of users in the U.S. are female and 40% are male.
3. TikTok’s Market Potential
In the future development of TikTok, 67% of TikTok users will continue to keep or even extend their TikTok usage, especially male millennials and those who live in London. In addition, there is a lot of room for improvement in brand marketing on TikTok.
Research shows that 18% of users buy something after watching an ad video on TikTok, while only 8% of users click on the ad directly to buy it, with male millennials more likely to buy it in the app.
Product-related videos are more likely to drive sales than simple ad videos. Twenty-eight percent of users are willing to buy a product on TikTok after watching a video such as a product unboxing.
As for increasing the number of fans or selling products, these are actually two stages of action. Although some sellers respond to TikTok user stickiness is not high, the process of operation lies in the accumulation of experience. In the initial stage of doing the account, one must not use the thinking of selling goods to do up powder, to use the thinking of up powder to operate the account, and then sell goods afterward.
4. So how can Amazon sellers use TikTok smartly?
The first step, use TikTok to select products.
Not only can, through the popular hashtag, especially the hot words brought on fire by KOL. But you can also use these hot words to quickly open a listing on Amazon. The keywords buried in the listing and search term, off-site traffic, and Amazon station traffic combined with each other.
Also mentioned above TikTok net red usually send video, whether it is clothing or decorations. In fact, is a local pop culture experience, so usually you can brush more videos, which can be used as a reference to capture the Amazon hotspots and selection of products.
Step 2: Add brand story on the home page BIO
The content of interest will be habitual click on the home page to browse other videos, foreigners are no exception. This is why the video data you usually send is not bright, but once a video enters the traffic pool, the traffic skyrockets.
Step 3: Add the Amazon flagship store link on the TikTok homepage. Add the Amazon flagship store link on the TikTok homepage
On the TikTok, home page add Amazon flagship links to Amazon stores to do the inflow. But remember not to directly put the product single link. This is a big taboo because this will dilute the conversion rate of the link.
Step 4: You can try to contact the cooperative KOL, and cooperate to create video content
Find the right TikTok celebrities to come into brand marketing and promote goods and co-create video content. Like the example above “TikTok leggings”, a successful grassroots video resulted in a very high conversion rate.
Add a link to the Amazon flagship store on TikTok’s homepage to give Amazon store to do traffic
However, remember not to directly put the product single link, this is a big taboo, because this will dilute the conversion rate of the link.
Step 5 : Cooperation with weblebrities for TikTok advertising
Promotion methods: Netflix + Infomercial and Netflix + Challenge
Video copy with brand or product keywords, @brand official number, and hashtag “#”, creates a “viral” effect through the challenge to expand brand influence.
Connect demand to fulfillment
Align campaign experiments with your ecommerce supply chain before scaling spend.
